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Loma Alta Park Farmers Market to Start May 30

A Wednesday farmers market will start up at Loma Alta Park on May 30.

A long-awaited farmers market slated to meet Wednesday afternoons at will start up on May 30, according to the market organizer.

The market will run from 3 to 7 p.m. every Wednesday, according to Joseph Shuldiner, the market organizer.  He said he would have more information to release soon on vendors and will be able to answer more questions soon.  A formal announcement will be made at next Tuesday's Town Council meeting, he added.

Shuldiner, who was an active organizer of the has said the market is also intended to help local restaurant owners get fresh produce and other food products.  He said he believes that the vendors he has selected can "firmly establish Altadena as the epicenter of the burgeoning urban food movement."

The farmer market proposal for Loma Alta was . After having , in ,  who besides having the connection to the underground market, is also the director of the Los Angeles-based Institute of Domestic Technology, which hosts food-making workshops and other events around the county.

Shuldiner was actively negotiating with the County Parks and Recreation Department over the market since last August.  Department officials initially took charge of finding a vendor to start up the market, a decision made with the backing of the Altadena Town Council.  

The process dragged on much longer than either side predicted, but last month Shuldiner enlisted the aid of the local non-profit Altadena Heritage to sponsor the event, a move designed to help reduce fees that would be paid to the county.

Shuldiner has previously announced tentative commitments from the following vendors:

Michael Holland April 10, 2012 at 06:34 PM
Part of the original vision behind the Loma Alta market was that the AUFM would serve as an incubator for startup vendors that might migrate to the Alta Loma as it grows and evolves. I hope the future stills allows for both. BTW, a hyperlocal startup incubator was part of several discussions at the Visions meeting last week.
Dan Abendschein April 10, 2012 at 07:06 PM
Very true Michael - we should be hearing more directly from Joseph Shuldiner and hopefully we be part of the discussion. AUFM's status is a bit up in the air right now as well, though it sounds like the may try out another market soon. It may not be in Altadena though. More info on AUFM here: http://patch.com/A-ssMy
michele Zack April 10, 2012 at 08:39 PM
I think Joseph is open to doing all sorts of great things like incubating startup businesses once the market is off the ground. I'd like to add that, although not made clear in this story, Altadena Heritage is both the sponsor of this market and the permit holder with Los Angels County. We are thrilled to be able to have helped this come about, and completely confident in Joseph to make it a success with support from the wider community. AH is celebrating our 25th year of activism in Altadena, and we hope more people will join us so we can continue to help make great things happen here.
Leslie Aitken April 10, 2012 at 08:55 PM
I am hoping and waiting and will pinch myself if it comes true!!! : ))
Lori A. Webster April 11, 2012 at 04:40 PM
Well done, Michele and Altadena Heritage - thank you! I'd like to offer my help in any way, just let me know.....

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